You've downloaded all of the freebies and followed marketing trends that just didn't feel good to you. 

You're done with the exhausting charade of trying to be someone you're not online and being thrown by all of the advice you see. "Say this, don't say that, sell more but don't be too salesy, take up space but don't look arrogant."

You're tired of over-thinking everything. 

It's likely that you missed out the most important piece of the puzzle - getting deep clarity on your personal brand and unlocking your magic.

Personal branding isn't about crafting a fake persona - it's about uncovering the authentic you and infusing that magic into every part of your business. 

My immersive online course, 'Uncover your Magic', will give you the deep clarity you need to get visible in your business in a way that feels joyful and unapologetically you. 

DO you find yourself floundering and struggling to know what to say in your marketing? 

Ready to uncover your magic and get deep clarity on your personal brand?

Grow your audience & effortlessly attract your soulmate clients all without selling your soul or losing your integrity 

Feel confident and excited about marketing your business and sharing your message 

Consistently show up online authentically and not be tempted to follow marketing trends that don't align with your personality and values 

Stand out in the crowded online world - we love to see people who are being unapologetically themselves 

Deep clarity on your
personal brand can help you...

Imagine feeling excited to show up in your business.

Not procrastinating about what to say or how to say it. 

Getting visible in a way that feels completely and utterly you. Your marketing feels easy and joyful. 

When you have lovingly crafted your personal brand from the inside out, your dream clients will be irresistibly drawn to you.

everything starts with getting deep clarity on who you are 

A magnetic personal brand can change everything for you 

An uplifting self-paced programme to craft your
personal brand from the inside out in just 10 days 

Uncover Your Magic 

You're going to love 

Wow, I am speechless! Before taking the course I was struggling to stand out and truly show my personality but now I feel so much more unapologetic & confident to embrace who I am and attract the people who resonate with my values and what I have to offer.

I loved the activity in the dream client section - I had never done anything like that before and that was a big wow moment for me! I also loved the way the whole course was structured and how it led from one section to the other, culminating in the brand pyramid.

If you're considering taking this course, you should definitely go for it! I think that every business owner from every industry could benefit from taking this course. It's an eye-opening experience and will serve you well in your life and in your business. I absolutely loved it! 

"This course was a game-changer for my business and the best investment I've made!"


I'm a huge advocate of being authentic in your business and your marketing, but the problem with this advice is that you're a complex human being. 

I'm guessing you're not the same with every person and in every situation. So you're left wondering what parts of you that you should be sharing in your business and which parts you shouldn't. You're spending too long worrying about how others 'might' perceive you. 

This course will help you to uncover your true magic. It will help you to get a crystal clear clarity on your purpose, your values and what parts of your personality to amplify in your marketing and how to infuse the authentic you into your marketing. 

Have you ever been frustrated with the advice 'just be you'?

You'll follow my proven 10-step framework to uncover your magic and discover how to show up in your business in a way that feels unapologetically you. 

The moment you enrol, you'll get instant access to the 11 dynamic video lessons, the 25 page editable workbook and a powerful visualisation meditation to help you get under the skin of your personal brand. 

Through a series of powerful exercises, I'll help you get to the core of what makes you special. You'll lovingly curate your personal brand and discover how to show up with ease and joy. 

Uncover your Magic provides you with a
no-fluff framework to craft your personal brand from the inside out 

Before I did this course I was going through a bit of an identity crisis. As a busy business owner and creator I rarely take a step back to look at my values, motivation and the roots of my business.

Each module inspired me to discover what lies under the surface of my business and helped me come back to my ‘why'. The course is structured in a way that helps bring order to chaos, and as someone whose brain is often overflowing I felt like I understood myself and my business more after doing this course.

The workbook was a helpful way to keep my thoughts organised, and to keep me on track. I also loved the addition of Chat GPT which felt like my own virtual assistant throughout the course. As someone with a limited attention span I liked having the combination of short videos and the workbook so that I didn’t spend too long on one thing. I found the way the course was structured to be engaging and the modules just the right length so that I could stay focused on each of them. 

"I got so much out of this course"


→ How to uncover why you're really doing the work you do and how to communicate that to the world 

→ What to do when you're unsure what parts of your personality to amplify in your personal brand 

→ How to identify your core values in 7 simple steps and how to use them to guide everything you do in your business 

→ The secret to staying consistent in your marketing 

→ Infusing your character strengths & passions into your marketing, meaning everything feels more aligned to you

in this module you'll discover:

This module will guide you to get dazzling clarity on what makes you special and the parts of you that you want to amplify in your business and marketing.

This is the part where we uncover your real magic. 


Module One

All of the exercises in module one lead you to this - connecting everything together and crafting own inspiring Personal Brand Pyramid that will act as the north star in your business. 


Module Two

→ Your most compelling brand stories that will connect with your audience and show them why you are the person they want to work with 

→ What your dream client is really thinking - they will feel like you've read their mind! (Don't worry - you won't find any superficial 'ideal client' exercises here.)

→ You will craft a brand promise that will make everything easier for you. 

→ You'll create your inspiring personal brand pyramid which will guide everything you do in your business. 

in this module you'll discover:

This personal branding course gets the balance just right. A beautifully and professionally designed course with content that is exceptionally well-structured and delivered in a highly engaging delivery style. The incorporation of scientific references adds a reassuring layer of credibility to the content.
Working through the material has been a delightful journey of self-reflection, sparking numerous ideas for refining my personal brand. Vicki's ability to create a flexible pace for participants is so helpful; it allowed me to absorb key insights more thoroughly.

Vicki's engaging style, extensive knowledge, and genuine warmth make this program a must for anyone committed to enhancing their personal brand. 

"A must for anyone wanting to work on their personal brand "


This deep clarity will help you to get confidently visible in your business.

You'll feel excited about authentically sharing your thoughts, values, ideas and vision with your audience and as a result, you'll stand out in the crowded online world. 

With my guidance, you'll uncover exactly what makes you special and get dazzling clarity on your personal brand 

What's the investment?

well, this sounds great.



+ My 10 step framework to help you craft your brand from the inside out

+ 11 dynamic no-fluff video lessons (all under 15 mins in length) 

+ A 25 page editable workbook packed full of powerful exercises 

+ A Canva template to create your Personal Brand Pyramid 

+ An immersive visualisation exercise to help you fully embody your brand

+ Access to my custom AI prompts to help you seamlessly integrate the learnings into your business



When I discovered that personal branding isn't about creating a facade or showing off - that it's about uncovering who you really are and infusing that magic into everything you do - it changed everything for me.

Being authentic in my marketing and my business has meant that I've been booked up with amazing clients for well over a decade (and many of those clients have stayed with me for years even when I've pivoted and my offerings have changed.)

It's made everything feel easier and more joyful in my business - now I'm sharing my framework with you so you can discover how to bring more of you to your work. 

You won't hear me promising you a multi 6-figure income or overnight fame - because to me, living with purpose, making a positive impact in the world and working with amazing clients is far more important than scaling to millions or going viral. 

I've trained and mentored hundreds of business owners and helped them to craft personal brands that attract their dream clients and to run thriving businesses that they love. With no scammy tactics in sight! 

Why learn from me?

Hi, I''m Vicki 

I'm a qualified Positive Psychology Coach Practitioner, graduating a 2 year diploma with Distinction in 2023. This course is rooted in the evidence-based principles of Positive Psychology - I will guide you through exercises and prompts to help you understand how to be your authentic self in your marketing. 

I'm a branding photographer and visibility strategist and have run my own thriving business for over 15 years. Prior to setting up my business, I had a 10 year career working in media. It's with this depth of experience that I've created this powerful 10 step framework to help you to craft your personal brand from the inside out and get the deep clarity you need to get visible with confidence.  

I want you to get amazing results from this course,
so in addition to the 11 powerful lessons, you also get:

Did someone say bonuses?

- A 25 page editable workbook packed full of powerful exercises

- A Canva template to create your own Personal Brand Pyramid 

- *Access to my custom GPT which is trained on my brain and will help you to integrate everything you uncover into your business

- An immersive visualisation meditation to help you get under the skin of your personal brand and embody it in your marketing 

bonuses included

* Access to my custom GPT is only available to paid subscribers of Chat GPT. I also provide detailed prompts so free users of Chat GPT will get a similar result. 

I loved doing Vicki’s course and found so much value in the clarity it brought me with my brand. I could feel how each section was building on the last and it all pulled together at the end to leave me with my brand pyramid, which I know is going to be super useful in guiding the messaging in my business.

I was surprised by how much personal reflection I did throughout the course - It’s given me more confidence in getting out there and representing my brand!

The ChatGPT prompts are genius! Using these meant I could check I was on the right track, and also helped to give some inspiration when the ideas weren’t fully flowing.

If you’re looking to get a better understanding of how to position your brand so it fits perfectly with you and your values, I’d highly recommend taking this course!

"I feel much more confident after taking this course "



Are you ready to uncover your magic and craft a magnetic personal brand?    




  • You have so much in your head that you're finding it difficult to unscramble everything and see a clear path.

  • You know you need to build your personal brand to attract the right clients and grow your business but you're just not sure where to start. 

  • You feel exhausted by trying to market your business without having clarity; you don't know what to say and you feel uncomfortable putting yourself out there.

  • You run a service-based business where you are the face of your business....this could be anything from a coach, photographer, florist, personal trainer, nutritionist and more. 

This course is perfect for you if....



- get started today -

Great, I have answers! 

have a question?

No as this is a self-paced course. If would like to have a 121 session with me after you have completed the course, please look at this combined package that I offer.


You'll have lifetime access to the course. That means as  long as the course exists, you'll have access to it. 

So don't worry if you don't have time to do the work immediately, the course will be there for you when you need it. 


I suggest taking the course over 10 days so you can do one lesson a day and complete the corresponding pages in the workbook. The lessons are under 15 minutes in length, and then I would allow around 15 minutes to complete the workbook alongside each lesson. So 30 mins a day for 10 days is ideal, but if you want to take it in more or less time, that's totally up to you! 

The 11 video lessons and the visualisation audio will take you under 2 hours in total to go through. I have purposely made the lessons engaging, fluff-free and under 15 mins each as I believe in concise, actionable training that won't take you many unnecessary hours to consume! 

How long will the course take to complete?

I gave this a lot of thought but decided not to add a community. This is deeply introspective work and I don't want you to be comparing your answers to people and being thrown off track. 

Instead, I created a custom GPT trained on my brain and the course and provide you with prompt examples so that you can use AI to discover how to integrate your learnings into your business. It will be like having your very own personal brand coach in your pocket!
(Only paid Chat GPT subscribers will get access to my custom GPT. For free users I provide you with lots of prompt ideas so you will get a very similar experience. 


I'm afraid not, due to the nature of this being a digital product with immediate access, no refunds are available. 

Will i be able to get a refund if I change my mind? 

Yes, the course is designed to be accessible to all learners. You can turn on subtitles on all the videos and transcripts are provided for all of the video lessons. 
I strive to make the course materials and platform user-friendly for everyone, regardless of their abilities or learning preferences. If you have any specific accessibility needs or questions, please get in touch


Yes you will, there is no point just watching the lessons and not actioning anything. You will need to spend time reflecting and completing the workbook and then finally craft your personal brand pyramid.

I can't give you the answers, they need to come from you. I will guide you and give you lots of inspiration but I can't tell you how to be you, only you can do that. 

will I need to do the work?

No it doesn't.  This is the clarity work that you need to do before you brief a brand designer and start working on your visual identity. Once you have this deep clarity on your personal brand you'll discover that every decision in your business gets easier. 

does this course cover visual branding too?

The course content is hosted on Thinkific and you can download their app so you can access all of the course content on the go if you wish. 

how will I access the course?

Yes definitely. In the corporate world, you still need to craft your personal brand in order to show up authentically and this course will help you do just that. 

I'm a freelancer working with businesses. is this right for me?

No not at all. If you have just set up your business then this course will ensure that you get the foundations right from the off. I wish this course had been available when I started my business back in 2008!

It's also suitable if you've been in business for a long time. So many business owners skip doing this work and everything then feels difficult. Even if you feel like you've nailed your brand, can you really say that you are 100% clear on your values, your purpose, your strengths, your brand promise - and if you are, are you leveraging these in your business? 

is this just for people early on in their businesses? 

Yes of course - it will be ideal for you to get deep clarity on what makes you special and to help you stand out in a competitive market. 

Please note that the framework and content within the course is protected by copyright and isn't to be used with your own clients. If your clients are seeking more clarity before their shoot, please just send the a link to this course. Thank you! 

I'm a photographer too, can I still take the course?

This isn't a mindset course to increase your confidence to get visible and deal with self-doubt (that's coming soon!) I launched this course first as everything starts with clarity. I see a lack of clarity holding so many of my clients back. Once you have this deep clarity, you will find showing up in your business will feel much easier and more joyful. 


Ready to craft your personal brand from the inside out?


"Gabby is a big sister presence + a kick butt coach all in one! I didn't realize how much of getting healthy was the mental work. She helped me get back on track after having my 2nd baby." — Marie H.

"Gabby is a big sister presence + a kick butt coach all in one!"

"I thought I never had time for my own health between 3 kids and a tiring job. Gabby taught me how to make time for and truly care for ME." — Jasmine V.

"Gabby taught me how to make time for and truly care for ME."