As a small business owner, you need gorgeous, expressive photos that capture your unique spark and connect with your kind of people. Photos that will act as a magnet to your dream clients.
You need images that show your energy and passion and bring you and your brand to life. Photos that give your potential clients a taste of what it will be like to work with you.
In the saturated world of fitness, this is really important. The images on your website or social media are usually the first thing that your potential clients see. It’s never been more important to show more of you in your business. You have to make sure that you are making the best first impression possible and building that know, like and trust factor.
There’s a lot of noise out there, so you need build a personal brand that stands out from the crowd and excites your tribe.
As your personal branding photographer, I’ll provide you with magazine-quality images that you can use on your website, on your Instagram feed, for new marketing ideas and lots more. Imagine never having to worry about finding the right images to use as you have them all to hand.
I know don’t like stepping in front of the camera. Very few people do! I have photographed hundreds of female entrepreneurs and know how to make you feel at ease in front of my camera – yes really! I’ll put you in flattering light and show you exactly how to pose. You don’t need to worry about a thing!
I’ve worked with lots of fitness entrepreneurs and businesses over the past few years, so I thought I would share them with you all in one place! Not only do I bring my 14 years of personal brand photography experience to these fitness shoots, I’m also in their target audience! I love my Peloton bike, weights and yoga, so I understand exactly the kind of images that would appeal to me as their potential customer.
So here is lots of inspiration for your own personal branding shoot…
Branding shoot with Personal Trainer, Tanya White
Tanya’s personal training sessions takes place largely outside in Surrey nature, so we wanted to get this across in her photos. She is a knowledgeable, fun and considerate personal trainer who women love working with, so we wanted to get all of that across in her photos.
Here’s what Tanya had to say about the whole experience…
“From the outset, Vicki was so helpful in giving me ideas about the sort of images that would work for my website. Like many people, I hate having my picture taken and I really did fear that I would cringe when I saw them. I was so nervous arriving at the shoot, but immediately Vicki put my mind at rest. She is such a relaxed and happy person to be around.
Vicki was full of ideas and I actually ended up thoroughly enjoying the shoot.
I can honestly say that I love absolutely every photo that was taken. I would 100% recommend Vicki to anyone. She really is the very best!”
Tanya White, Surrey Personal Trainer
Branding shoot with Pilates studio, London Road
I’ve loved the branding shoots I’ve done with Lizelle, founder of gorgeous pilates studio London Road, based in Hindhead, Surrey. The brief for the shoot was to show the lovely, bright studio and all of the brilliant teachers they have.
The founder Lizelle also need individual shots of her to use on the website and for PR opportunities. I wanted to make sure that I showed Lizelle’s lovely warm nature.
Branding shoot with Pilates by Georgia
Pilates by Georgia is an online membership site with live physio-based pilates classes and bespoke pilates plans. They booked the shoot to get a series of images they can use as the thumbnails for the pilates classes within their membership, and also to get some lifestyle shots of Georgia and the team to use on social media and across their website.
I’m a huge animal lover, so if we’re shooting at your home and you have a pet, you can be sure that I’ll be including them in the shoot in some way. Georgia’s gorgeous dogs were more than happy to pose for my camera!
Branding photo shoot with Boutique Spin Studio, Cyc:d
Cyc:d is a brilliant fitness studio based in Haslemere, Surrey. You’ll notice these images are slightly different to my usual style as they are black and white and shot with artificial light. I will adapt my style to suit your brand and style – this isn’t one size fits all!
The team at Cyc:d wanted black and white images taken within their spin studio as it fit well with their branding and existing photos they already had on their website. They wanted photos of each of the instructors to give a taste of their personality and what you can expect at their classes.
Mini Branding shoot with Yoga Teacher, Karen Hicks
Karen Hicks is an Anusara yoga teacher based in Surrey. Karen booked one of my mini branding photo shoots in Guildford. These 25 minute sessions are perfect if you just need to freshen up some images for your website and social media or just dip your toe in the water if you’ve never had a branding shoot before.
I hope you enjoyed looking through these branding shoots and it gave you some ideas for your own branding shoot.
You may find this blog post useful, with my advice on how to choose a branding photographer.
And if you’re ready to get started, here is more info about my personal branding shoots.
Not quite ready to book a shoot yet? Before you go, make sure you grab 12 page guide to help you feel more confident about showing up in your business.
Just click on the image at the bottom of the post, enter your details and you’ll get my 12 page visibility guide. You’ll also be added to my mailing list where you’ll get my advice on building your own personal branding and being more visible in your business (without the ick!) You can of course unsubscribe at any time with no hard feelings!
Thanks for reading!
PS. Are you a fellow photographer looking for inspiration for your own branding shoots? Great! Check out my online course, The Art & Business of Branding Photography or my brand photography posing guide with 40+ poses to use on your branding shoots.