5 clear signs that you don’t have clarity on your personal brand

branding shoots in my garden lifestyle studio

my mini branding shoots from last year 

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Photographer and personal brand strategist. I'm on a mission to help you get visible in your business with genuine confidence. 

Meet Vicki

Before I talk about the clear signs that suggest you don’t have clarity on your personal brand, let’s first talk about what a personal brand is and why you need it.

If you are the face of your business – so a coach, photographer, personal trainer, social media manager or anything in between – then you have a personal brand. It’s simply the way that people would describe you when you’re not in the room. Check out this blog post to discover my 4 reasons why you need to build your personal brand and get visible.

Building your personal branding can feel a like a daunting task. With so many voices out there, figuring out how to make yours heard (and remembered) is no small task. That’s the beauty and the challenge of personal branding. It’s all about finding your unique voice in a crowded room and making sure it truly reflects who you are.

And it’s not always smooth sailing. Sometimes, you might find yourself feeling a bit lost, unsure of how to stand out, or even questioning if your marketing feels more like someone else’s idea of you than your own. It can sometimes feel like you’re playing a role without really knowing why or for who.

That’s exactly what I’m talking about in this blog post where I’m walking you through the 5 red flags that suggest you might not have the clarity you need on your personal brand that you need.  By the end, I hope you’ll see these not just as challenges but as opportunities to get the clarity you need to shine in your own authentic way.

And because posts are always more interesting with photos, I am going to be sharing the shoot I did with Niamh, a yoga teacher and dancer, at the retreat I ran for branding photographers in Sitges, Spain. Such a beautiful shoot on the beach!


1. You’re hesitant to show up and be seen

If the thought of putting yourself out there feels daunting, it’s often because you’re not crystal clear on what your brand stands for. Without clarity, it’s challenging to confidently step into the spotlight and share your message. When you’re clear about who you are and the value you bring, visibility suddenly feels much easier and more joyful.

branding shoot with a yoga teacher on the beach

2. Your marketing doesn’t feel authentic to you

Ever find yourself jumping on every new marketing trend, hoping it’ll be the magic bullet, only to feel disheartened by the results and the way it makes you feel? This is a classic sign that you are lacking clarity on your personal brand. Authentic marketing comes from a deep understanding of what is important to you and what makes you special.

When you market yourself in ways that align with your personality & values it feels natural and engaging.

branding shoot with a yoga teacher on the beach

3. You’re struggling to articulate what you stand for

If someone asks about your business and what makes you different and you find yourself tripping over words or defaulting to generic descriptions, it’s a tell-tale sign that you are lacking clarity. Who you are and what you do should be clear, consistent, and compelling and should capture the essence of you. Only then will you effortlessly attract your dream clients.

branding shoot with a yoga teacher on the beach

4. You find it difficult to make decisions in your business

Are you often stuck in analysis paralysis? When every decision, from colour schemes to content topics, feels like a monumental task, it’s often because you’re not anchored by a clear brand vision. Clarity guides choices, making them feel aligned and effortless.

branding shoot with a yoga teacher on the beach

5. You’re not attracting your dream clients

If you find yourself attracting clients who don’t spark joy or ignite your passion, it’s a sign that your unique magic isn’t fully shining through in how you present yourself and your business.

A clear, compelling personal brand is the key to drawing in those dream clients – the ones who are perfectly aligned with your vision and values. When you truly embody your brand, you become a beacon for the clients you love to work with.

branding shoot with a yoga teacher on the beach


It’s clear that navigating the complexities of how you present yourself and your business is no small feat. It’s about way more than just the visual aspects of personal branding. It’s about bridging the gap between how you see yourself and how you show up in your business. And let’s be honest, figuring it all out can sometimes feel like solving a puzzle with missing pieces.

That’s exactly why I created my new online course, ‘Uncover Your Magic.’  Through this course, I will help you to find the clarity that has been eluding you and I’ll guide you through the maze to find those missing pieces to craft a compelling personal brand from the inside out.

In just 10 days (or however long you need) you, you’ll dive deep, figuring out not just who you are but how to share that magic with the world in a way that feels 100% you. It’s all about bringing your true self to the forefront, attracting the kind of clients that make work feel like play.

This course is for anyone who’s tired of trying to fit a mold and ready to create their own. So, if you’re all in for transforming your personal brand into something as unique and dazzling as you, I’m here to help you make it happen. Let’s show the world what makes you, well, you!

You can find out all of the details about Uncover your Magic here. And for a limited time online, if you use the discount code ‘MAGIC’ you’ll also get a very handy 20% off the price.

personal brand clarity course